Join the WAFFA network for Wharton Alumnae Founders, Funders, and Friends.

Support Female Founders. Shop their products.

We’ve created a special marketplace that highlights the wide range of innovative products and services created by the WAFFA community.

MISSION-DRIVEN – INNOVATIVE – THOUGHTFUL
VEERAH, a mission-drive designer vegan shoe company founded by and led by …
NISHA DEARBORN W’O2, WG’07 BEAUTY INNOVATOR
Nisha Thomas Dearborn has been thinking about skincare since she was a kid. Her …
SUSTAINABILITY – CULTURE – COMMUNITY
Check out It's Made To Order (IMO), a platform for creators of …
Heathy Inspired Cook
Check out Heathy Inspired Cook, offering specially curated kitchen "power tools" to help make …
Meet Lucinda Duncalfe, Start-Up Pioneer Founder/CEO of AboveBoard, an inclusive platform for executive search
Lucinda Duncalfe is the founder of AboveBoard, an executive hiring platform connecting …
Caribbean-infused blends by Jelece
BoCa Flavor, Caribbean-infused blends for everyday consumption from recent Wharton MBA graduate …
Honer your favorite TroubleMaker this holiday
We've created a special marketplace to highlight the wide range of innovative …
Yinka Taiwo-Peters, Founder of YTPShop
In 2017, Yinka Taiwo-Peters founded YTPshop, a contemporary African-inspired fashion brand for women. With …
Camille Genise Heard, Penn ’13 Co-Founder and CEO of Feloh
In 2014, Camille Genise Heart was desperately seeking advice and products for …
Innovative – Sustainable – Disruptive
We've created a special marketplace to highlight the wide range of innovative …
TASTY HEALTHY INNOVATION
We've created a special marketplace to highlight the wide range of innovative products and …

Founder Spotlights

What’s your story? If you are a Wharton/Penn female founder, we would love to profile you and your start-up in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.

Meet our amazing WAFFA Founders

Founders in the News

FitReserve acquired by Trustmark
Congratulations to Megan Smyth WG05, Co-Founder at FitReserve, whose company was recently acquired by Trustmark, a national employees benefits provider. FitReserve is a multi-studio fitness …
Making insoles cool
How do you make footwear insoles cool? Leave it to Co-founders Libie Motchan WG21 and Daniel Nelson WG21 who created Fulton's Insoles – the "world's most …
Shop DIA
Can't wait to shop at Dia – a curated platform established by three Malaysian friends, including Kylie Francis WG18, along with Alia Farouk and Aisha Hassan. They …
Brainleap Technologies
Brainleap Technologies is a software company that trains attention through gaze-drive video games. Co-founders Leanne Chukoskie C94 and her husband Jeff Coleman W94 have developed …
Mocktail Club
We're excited to try some delicious non-alcoholic beverages from Mocktail Club. Founder Pauline Idogho WG10 aims to capture the palates of social drinkers looking for …
Parfait raises $5mm
Congratulations to the Co-Founders of Parfait – who recently raised $5mm in funding. Isoken Igbenideion WG12, and Simone Kendle WG21 are disrupting the wig industry with …
Parla and ‘Below the Belt’
There is a new film coming out called Below The Belt about endometriosis which focuses on four patients urgently searching for answer to their …
$33mm for Madison Reed
Congratulations to CEO and Co-Founder Amy Errett, WG'88  Madison Reed just announced $33mm in new financing led by Sandbridge Capital. This funding will …
Babyation “stealth” products
Shout out to Samantha Rudolph, W'04, Founder and CEO at Babyation a St. Louis, Missouri-based company that is today launching a brand new …
Earth Day Webinar
We got rave reviews for our Earth Day webinar last week, Reconsidering Sustainbility. If you missed it, you can click and watch here.  Lucy Xu W'13, …
Women’s Entrepreneurship Cooperative
We’re excited to learn that 8 of our members completed the application to participate in the USA Women Entrepreneurship Cooperative (USAWEC) – a unique 5-month business …
Firework Ventures leads $10mm for Learn In
Congratulations to Ashley Bittner WG'13, a Founding Partner at Firework Ventures that led this $10 million Series A funding for Learn In. It's a a pioneering platform …
DUOS raises $15mm
Shout out to Anne Marie Aponte WG'12, Co-Founder at DUOS. This senior-assistance startup just closed $15 million in a Series A financing round led by Imaginery Ventures. …
TedX Chicken Wings!
"Chicken Wings Made Me Unstoppable" — Don't miss this recent TedX video from Shereen Kassam WG'12. Shereen shares how to become unstoppable by embracing the …
Eleanor Health raises $50M
Congratulations to Corbin Petro, WG'09. CEO and Co-Founder of Eleanor Health who just closed a $50M Series C financing led by General …
WorkWhile post-pandemic worker survey
Jara Euston WG'09, Co-Founder and CEO of WorkWhile reports on workforce issues and priorities in the post-pandemic world. WorkWhile surveyed 600 front line workers …
TEDXYouth Talk
Shout out to Claire Miller, Penn Executive Program/Social Impact Strategy '19, Founder and CEO of Restorative Practices in Action on her upcoming TedX Talk! Claire …

13% of Penn Wharton founders are women. They raise 6% of the venture capital.

THE FACT IS

Women-led businesses have been largely overlooked by the investment community.

2.2%

of US Venture Capital Invested in Women-led Startups

6%

of capital going to women Penn Wharton founders despite the fact that they represent 13%

We believe in a powerful Wharton network that lifts women up and helps them succeed.
We believe in a world where any Wharton woman can start, grow and fund a wildly successful business.
We believe in a “yes bias” for Wharton women, where fellow alums take the call, make the intro, and if they say “no,” they explain why.

To our WAFFA Community 

Black Lives Matter. At WAFFA, we’re dedicated to increasing the success of women in entrepreneurship — and support for the black founders and funders is an inextricable part of our mission.

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