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We’ve created a special marketplace that highlights the wide range of innovative products and services created by the WAFFA community.
MISSION-DRIVEN – INNOVATIVE – THOUGHTFUL
VEERAH, a mission-drive designer vegan shoe company founded by and led by …
NISHA DEARBORN W’O2, WG’07 BEAUTY INNOVATOR
Nisha Thomas Dearborn has been thinking about skincare since she was a kid. Her …
SUSTAINABILITY – CULTURE – COMMUNITY
Check out It's Made To Order (IMO), a platform for creators of …
Heathy Inspired Cook
Check out Heathy Inspired Cook, offering specially curated kitchen "power tools" to help make …
Meet Lucinda Duncalfe, Start-Up Pioneer Founder/CEO of AboveBoard, an inclusive platform for executive search
Lucinda Duncalfe is the founder of AboveBoard, an executive hiring platform connecting …
Caribbean-infused blends by Jelece
BoCa Flavor, Caribbean-infused blends for everyday consumption from recent Wharton MBA graduate …
Honer your favorite TroubleMaker this holiday
We've created a special marketplace to highlight the wide range of innovative …
Yinka Taiwo-Peters, Founder of YTPShop
In 2017, Yinka Taiwo-Peters founded YTPshop, a contemporary African-inspired fashion brand for women. With …
Camille Genise Heard, Penn ’13 Co-Founder and CEO of Feloh
In 2014, Camille Genise Heart was desperately seeking advice and products for …
Innovative – Sustainable – Disruptive
We've created a special marketplace to highlight the wide range of innovative …
TASTY HEALTHY INNOVATION
We've created a special marketplace to highlight the wide range of innovative products and …
Founder Spotlights
What’s your story? If you are a Wharton/Penn female founder, we would love to profile you and your start-up in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.
Meet our amazing WAFFA Founders
Founders in the News
FitReserve acquired by Trustmark
Congratulations to Megan Smyth WG05, Co-Founder at FitReserve, whose company was recently acquired by Trustmark, a national employees benefits provider. FitReserve is a multi-studio fitness …
Making insoles cool
How do you make footwear insoles cool? Leave it to Co-founders Libie Motchan WG21 and Daniel Nelson WG21 who created Fulton's Insoles – the "world's most …
Shop DIA
Can't wait to shop at Dia – a curated platform established by three Malaysian friends, including Kylie Francis WG18, along with Alia Farouk and Aisha Hassan. They …
Brainleap Technologies
Brainleap Technologies is a software company that trains attention through gaze-drive video games. Co-founders Leanne Chukoskie C94 and her husband Jeff Coleman W94 have developed …
Mocktail Club
We're excited to try some delicious non-alcoholic beverages from Mocktail Club. Founder Pauline Idogho WG10 aims to capture the palates of social drinkers looking for …
Parfait raises $5mm
Congratulations to the Co-Founders of Parfait – who recently raised $5mm in funding. Isoken Igbenideion WG12, and Simone Kendle WG21 are disrupting the wig industry with …
Parla and ‘Below the Belt’
There is a new film coming out called Below The Belt about endometriosis which focuses on four patients urgently searching for answer to their …
$33mm for Madison Reed
Congratulations to CEO and Co-Founder Amy Errett, WG'88 Madison Reed just announced $33mm in new financing led by Sandbridge Capital. This funding will …
Babyation “stealth” products
Shout out to Samantha Rudolph, W'04, Founder and CEO at Babyation a St. Louis, Missouri-based company that is today launching a brand new …
Earth Day Webinar
We got rave reviews for our Earth Day webinar last week, Reconsidering Sustainbility. If you missed it, you can click and watch here. Lucy Xu W'13, …
Women’s Entrepreneurship Cooperative
We’re excited to learn that 8 of our members completed the application to participate in the USA Women Entrepreneurship Cooperative (USAWEC) – a unique 5-month business …
Firework Ventures leads $10mm for Learn In
Congratulations to Ashley Bittner WG'13, a Founding Partner at Firework Ventures that led this $10 million Series A funding for Learn In. It's a a pioneering platform …
DUOS raises $15mm
Shout out to Anne Marie Aponte WG'12, Co-Founder at DUOS. This senior-assistance startup just closed $15 million in a Series A financing round led by Imaginery Ventures. …
TedX Chicken Wings!
"Chicken Wings Made Me Unstoppable" — Don't miss this recent TedX video from Shereen Kassam WG'12. Shereen shares how to become unstoppable by embracing the …
Eleanor Health raises $50M
Congratulations to Corbin Petro, WG'09. CEO and Co-Founder of Eleanor Health who just closed a $50M Series C financing led by General …
WorkWhile post-pandemic worker survey
Jara Euston WG'09, Co-Founder and CEO of WorkWhile reports on workforce issues and priorities in the post-pandemic world. WorkWhile surveyed 600 front line workers …
TEDXYouth Talk
Shout out to Claire Miller, Penn Executive Program/Social Impact Strategy '19, Founder and CEO of Restorative Practices in Action on her upcoming TedX Talk! Claire …